Strategic Marketing & Messaging for Interior Designers Who Want to Be Fully Booked With Dream Clients

A woman with blonde, wavy hair smiling, standing on stairs in a modern room with dark walls and a large window, dressed in a black blouse with puffed sleeves, black pants, and black high heels.

Finally, A marketing strategy BUILT for REAL interior designers, not Just CELEBRITIES.

We help interior designers attract high-end clients through brand messaging, marketing strategy, and website copy that work together as one clear, aligned system.

This isn’t about chasing trends, seeking the spotlight, or building a business that looks like everyone else’s.

It’s about showing up as yourself—and getting expert support to say the right things, in the right places, so the right clients can find you.

It’s about being seen, valued, and known for exactly who you are by the people you most want to work with.

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Elevated messaging

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impactful website copy

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strategic visiblity

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magnetic brand presence

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Elevated messaging • impactful website copy • strategic visiblity • magnetic brand presence •

THE TRUTH IS, MOST INTERIOR DESIGNERS WERE NEVER TAUGHT HOW TO MARKET THEMSELVES

You’ve heard all the stories.
Designer A gets booked out with social media. Designer B knows all the right people.

But what about you?

You’ve built a business you’re proud of, and you’re not interested in relying on luck, referrals, or ever-changing algorithms to fill your client pipeline. But you’re just not sure what you should (and shouldn’t) be doing to get the right clients in the door.

Here’s the real reason so many talented designers struggle to attract high-end clients:
It’s not a lack of skill. It’s not that you don’t have the right contacts. It’s because no one ever taught you how to market your interior design business in a way that actually works.

That’s where I come in.

I help interior designers craft a clear, aligned marketing strategy; one rooted in your unique values, strengths, and goals. Together, we build a system that puts you in control of your visibility and message, so your dream clients find you, trust you, and feel ready to say yes before you ever get on the call.

This approach is built for designers who are ready for more.

Whether you’re newer to the industry or ten years in, one thing is true:
The right clients don’t just appear. They’re drawn in by the way you show up, speak up, and position your expertise.

I work with interior designers across different stages of business, each with unique goals, but one shared desire:
To grow with intention, clarity, and the right clients by their side.

HOW IT WORKS

*If you're newer to the industry...

You're building your presence, refining your portfolio, and starting to see what’s possible. But you're tired of spinning your wheels trying to get noticed. You want to market your interior design business with clarity from the start—and attract clients who trust you, not just ones looking for the lowest price.

We’ll start you off with a solid messaging and visibility foundation that sets you apart from the beginning and helps you get real interior design clients without waiting years.

*If you’ve been doing this for a few years now...

You've got a business that's working but not working for you. You’re ready to attract higher-caliber clients, raise your rates, and stop saying yes to projects that don’t light you up. You’re craving more alignment, stronger messaging, and a clear system that brings the right people to your door.

We’ll refine your positioning, dial in your message, and build a client-attraction strategy that finally reflects the level you’re truly operating at.

*If you’re a seasoned pro...

You know your value and you’ve evolved… but your messaging hasn’t caught up. You’re ready to reposition, realign, or reset your visibility so it supports the kind of work and life you want next. You don’t need noise or trends. You need messaging and marketing that feel like you and that attracts clients who’ll get it.

We’ll elevate your brand presence so your next chapter is supported by clients who respect your process, pay your worth, and let you lead.

Whatever your stage of business, if you’re ready to stop hoping for better clients and start attracting them on purpose, you're in the right place.

See How We Can Work Together

Meet Deb

“I do this work because too many talented designers are still feeling invisible, undervalued, and stuck, and that’s not okay with me.”

I believe interior designers are some of the most thoughtful, creative, and deeply caring professionals out there. You’re experts in beauty, function, and the experience of home; but most of you were never taught how to express your value in a way that clients truly understand and respond to.

And because you’re also humble, you don’t always advocate for yourselves the way you deserve to.

That’s where I come in.

My work is about more than writing the words on your website. It’s about helping you be seen, known, and valued by your ideal clients as the expert you already are. We translate your brilliance into messaging and marketing strategies that bring the right people to your door, so you can stop chasing, and start leading.

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A smiling woman with shoulder-length wavy brown hair, wearing a turquoise blouse and light-colored pants, sitting on a cream-colored chair in a bright room with natural light.

OUR Services

Marketing Strategy, Messaging, and CopyWRITING Built Just for Interior Designers

At Deb Mitchell Co., we help interior designers attract high-end clients through strategic brand messaging, marketing systems, and website copy that actually reflect the level of work you’re doing.

We combine deep knowledge of the design industry with proven marketing strategy and communication psychology to craft clear, trust-building messaging, plus a visibility plan that gets it in front of the right people.

And we don’t stop at strategy.
Our team provides hands-on implementation and content support, so your marketing isn’t just planned: it’s done, and done well.

Need help with PR, social media management, or business coaching? We tap trusted experts from our vetted network to deliver specialized support that aligns with your goals.

The result is a fully integrated, done-for-you marketing solution tailored to your design business, rooted in clarity, executed with care, and built to connect with the clients you want most.
Learn more about our services
  • A woman with dark skin and styled curly hair, wearing a bright green blouse and gold earrings, smiling at the camera against a light gray background.

    "Deb helped me get out of my head and get my message right."

    Naïka Andre, NJA Interiors

  • Woman with glasses smiling or laughing, wearing pearl earrings and a dark blazer, in front of a wooden background.

    "Working with Deb has transformed my business from the inside out."

    Robin Heard, Robin Heard Design

  • An older woman with short dark hair, wearing a black sweater with rolled-up white cuffs, a white shirt underneath, a colorful scarf, pearl necklace, and bracelets, standing in an office with shelves of binders and a desk in the background, smiling at the camera.

    "My reimagined website has increased inquiries, traffic, and phone calls."

    Donna Richter, Donna Richter Interiors, Inc.

  • Man with gray styled hair, a mustache, and a medium skin tone smiling outdoors, wearing a black hoodie and a dark denim jacket, with green trees in the background.

    "Adding Deb to my rebranding team was one of the best decisions I could have made for my business."

    Rhobin DelaCruz, Rhobin DelaCruz Designs

Featured Projects

  • A modern kitchen with a black marble island and a hanging light fixture, green cabinets, a window with blinds, and decorative items on open shelves.
  • Entryway with blue door and closet, white and blue patterned floor, bench with white cloth, beige bag, sneakers, and a large green plant to the right.
  • A modern dining room with a wooden table, clear glass vases with flowers, a bowl of lemons, a large abstract painting, and a white pillow on a bench.
STEP INSIDE OUR PROJECTS

Take A Smart, Simple
First Step

This is more than just getting on a list; it’s taking a first step on your journey toward real, lasting change! If you’re ready to start transforming your interior design business through marketing and messaging that gets you found and hired by your ideal clients, sign up with your email address to receive usable, valuable news, information, and updates.
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    FAQs

    • So. Many. Things.

      First of all, I’ve worked inside a design firm so I know how your potential clients think and I know how to talk to them to create a successful relationship between designer and client based on trust.

      Next, I focus on the entire marketing puzzle for my clients–messaging, websites, social media, in-person networking–to make sure they’re successful, instead of just taking care of one or two pieces.

      Furthermore, my process is comprehensive. In fact, my clients describe it as more like a mix of marketing strategy, business coaching, and full-service implementation, with a little therapy thrown in. And that’s exactly what I’m looking to provide because I know it’s what designers need and deserve!

      I believe in my methods and philosophies with all my heart, mind, and soul and it’s the privilege of a lifetime to be able to share them with my incredible clients!

    • This is truly the million-dollar question in our industry, and it really never goes away, no matter how long you’ve been in business.

      The short answer is you need to get found by your ideal clients and earn their trust.

      That said, there’s a lot that goes into making those two things happen:

      • Nailing your website and brand messaging

      • Building an online presence (including the right SEO, social media, and blog content) that gets you in front of your prospects and drives them to your site

      • Creating an enticing email subscription for those prospects so you can collect their email addresses and send them the warmest, juiciest email marketing ever so that when they have a project, they already know you’re for them and they’re for you.

      Yes, it’s a long game, but it works, and it’s the only way to build a reliable, repeatable flow of qualified clients that grow your design business in the way you want it to.

      If what you need is quick cash right now to get your bills paid so you can keep your doors open a little longer, that’s another story. While you can’t sustainably run your business that way, the reality is, there are times when it’s what we’re up against.

      If that’s the case, or if you just want to know more about this topic as a whole, please head to my Resources page and grab a copy of How to Get Clients As An Interior Designer: The Definitive Guide.

    • I’m very clear with my clients about the fact that no marketing efforts can completely transform their business overnight.

      In our work together, we’ll begin making meaningful, lasting changes right away. Then we’ll strategically and systematically add to their transformed brand presence over the course of 6 or 12 months as we nurture its effectiveness.

      Typically, our clients begin seeing improvement in the quality and frequency of inquiries almost as soon as we make changes on their sites, but it’s reasonable to expect to see a change within six months or so.

    • Just as your clients may not love hearing, “It depends,” in answer to their questions about the cost of their design projects, you might not like my answer to this question!

      But it truly does depend on what you have going on in your design business currently and (most importantly) what you’re looking to achieve.

      If what you’re looking for is a transformation or uplevel in the quality and/or quantity of clients and projects you’re attracting, and your current brand presence isn’t set up for that, your project may be more involved.

      If, however, you’re close to achieving your goals for the clients and projects you’re looking to attract, but you just need an extra (expert!) push to get you over the hump, your project might be a little simpler and need less from me and my team.

      The same might be true if you have a team of your own to handle implementation but you just need our expertise to give you the right strategy.

      That all said, our project fees range widely with our initial consultations starting at $1,500, then our 1:1 strategy and implementation service ranging anywhere from $12,000-$50,000+).

      We try to provide help for everyone, including our expert resources ranging from $0-$250+ and our group program for newer designers (see details and current pricing here).

    • Whenever possible, we love to handle adding your new copy to your site ourselves so you don’t have to worry about it. This is baked into our service pricing and our team is equipped to work on most major website platforms (i.e. WordPress, Squarespace, Wix, etc.).

      Because posting on social media is an ongoing effort that requires some real-time engagement, we recommend you outsource this to an in-house team member or bring on a virtual assistant for this purpose. We have an amazing resource that offers VAs just for interior designers if you need help finding someone.

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